Philippe Schifflers
TEACHES:

Social Media strategies

Learn how to optimise your social media activity and create your result-driven strategy that can be implemented straight away

Masterclass overview

The Classroom-based Masterclass "Communication and Social Media Strategies for EU Projects" will enable professionals tasked with branding, public affairs, marketing communications (internal or external) or community engagement to plan, execute and assess a comprehensive and effective social media campaign for their European agencies, organisations, programmes and projects. Through a combination of an extensive presentation of the tools, case study analysis and simulations, participants will increase their expertise in communication strategies and social media campaign management, to craft an authentic and effective "voice" for their organizations and communities in the European market.

Modules:

1 Why you should have a Social Media strategy ('30)

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AGENDA:

Meet the Expert
What is a Social Media Strategy and why it is important to have one
Agenda of the course and its contents
Interactive session: Questions & answers

2 Community management and social media tools ('120)

AUTOMATED €100

AGENDA:

Community Management: What is it all about?
Social Media Strategy: Elements to include & ROI
Social Media Tools (part 1)
Interactive session: Questions & answers

3 Twitter and Social Media for Events ('120)

AUTOMATED €100

AGENDA:

Social Media Tools (part 2)
Twitter: Marketing best practices, success stories & analytics
Social Media for Events
Content Curation Cycle
How to run a Social Media Audit
Interactive session: Questions & answers

4 Facebook, Youtube and crisis management ('120)

AUTOMATED €100

AGENDA:

Facebook: Marketing best practices, success stories & analytics
YouTube: Marketing best practices, success stories & analytics
Crisis Management on Social media
Interactive session: Questions & answers

5 Google+, Instagram and Stakeholder Engagement ('120)

AUTOMATED €100

AGENDA:

Google+: Marketing best practices, success stories & analytics
Instagram: Marketing best practices, success stories & analytics
Stakeholder engagement
Interactive session: Questions & answers

6 Slideshare, Pinterest, Linkedin and social media monitoring ('120)

AUTOMATED €100

AGENDA:

Slideshare: Marketing best practices, success stories & analytics
Pinterest: Marketing best practices, success stories & analytics
Linkedin: Marketing best practices, success stories & analytics
Social Media monitoring platform
Interactive session: Questions & answers

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PHILIPPE SCHIFFLERS

Marketing Manager / Online Marketing Consultant / Live instructor.

Philippe has been working in the field of offline and online Marketing for over 10 years. Since his early career, Philippe has been involved with Social Media projects, being actively involved in the strategic and operational side...

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GET THE MOST OUT OF THE MASTERCLASS

WORKBOOK

Get the materials of the Masterclass in advance, to get insights from the Expert beforehand.

REPLAY

Each module will be available for further watching for the next three months following the Masterclass.

FACEBOOK PRIVATE GROUP

Access to the private Facebook group where the Expert will be available for one month to answer all your questions.

CERTIFICATE OF ATTENDANCE

Certify the knowledge and skills acquired during the Masterclass with a digital Certificate issued by the European Academy.

Masterclass promoters

Adding value to our work at the international level

European Projects Association asbl (EPA)

The use of innovative information and communication technologies is a distinctive characteristic of this leading cooperation network dedicated to the European projects stakeholders. EPA supports the goals of organizations, experts and individuals with a complete set of ICT tools on My Europa platform and services that foster development, effective implementation and efficient dissemination of EU projects. EPA is a recognized innovative actor at the European level as a point in which knowledge and experience meet to create an ideal multimedia environment for the development of European projects.

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Informo Association

Informo acts with an aim to improve the life conditions of the Croatian citizens in various areas with a special attention to the youth and the unemployed. In addition, Informo performs consultations in regards to preparation and implementation of projects which apply for national and international funding (EU, UN, and others) and the implementation and evaluation of projects financed by EU funds, providing information services on the EU options, and other consulting services.

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